Aurelia 50 (demo)

Event status

160days to go

18/03/2027
The Glasshouse, Brussels (fictional)

Prototype: the navigation links above are visible only during testing.

Where we are

04/09/2026Kick-off meeting with the client Done
18/09/2026Scope and budget approved Approved
16/10/2026Venue contract signed Upcoming
21/10/2026Brand identity approved With client
23/10/2026NFC journey outline approved With client
30/10/2026Content plan signed off With client
06/11/2026First visual direction for immersive room Upcoming
09/11/2026Save the date approved Upcoming
16/11/2026Save the date sent to guests Upcoming
27/11/2026Hero concepts approved Upcoming
04/12/2026Invitation approved Upcoming
15/01/2027Invitations sent Upcoming
15/01/2027Production sign-off Upcoming
04/03/2027Final run-through approved Upcoming
17/03/2027Build day on site Upcoming
18/03/2027Event night: Aurelia 50 Upcoming

What we need from you

21/10/2026 Brand identity approvedCreative approval With client
23/10/2026 NFC journey outline approvedContent approval With client
30/10/2026 Content plan signed offContent approval With client

Date & venue

Decided

Date and venue confirmed

The event takes place on Thursday 18 March 2027 at The Glasshouse in Brussels. The venue contract is with your legal team for signature.

Updated 05/10/2026

Branding

In discussion

Creative approval

Anniversary visual identity

Two creative routes for the Aurelia 50 identity are with you for feedback. We need your choice by 21 October to start the save the date.

Updated 08/10/2026

Immersive room

In discussion

Creative approval

A journey through 50 years

A 360 room tells the story of the association in five short chapters, using your archive photos and film. The first visual direction will be shared in early November.

€ 38.000

Updated 06/10/2026

Hero installations

In discussion

Creative approval

Two hero installations

Two large interactive pieces will show what the materials of your members make possible. Concepts will be presented for approval by 27 November.

Updated 02/10/2026

NFC journey

In discussion

Content approval

Personal journey with NFC wristbands

Each guest receives a wristband to collect moments along the evening. The outline is with you for comments.

€ 14.500

Updated 07/10/2026

Communications

Decided

Creative approval

Save the date and invitation

The save the date goes out on 16 November and the invitation on 15 December. Both use the new identity.

Updated 05/10/2026

Decision log

01/10/2026Event language: English, with French and Dutch signageDecided
30/09/2026Wristbands instead of badges for the NFC journeyDecided
24/09/2026Venue: The Glasshouse, BrusselsDecided
22/09/2026Event moved to Thursday 18 March 2027Decided
18/09/2026Two hero installations, three minor onesDecided